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THE IMPACT OF BAD CUSTOMER EXPERIENCE?

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Portrait with Megaphone

More than $62 billion is lost each year to horrible customer experiences.

Another study found that 91% of unhappy customers leave a brand without complaining. Only 10% of consumers say brands meet expectations for a good experience.

Some of the most common causes of bad customer experience involve:

  • Difficult purchasing processes

  • Negative experiences with customer support

  • Compromising a customer's security

  • Waiting too long on hold

  • Ignoring customer feedback

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