THE IMPACT OF BAD CUSTOMER EXPERIENCE

More than $62 billion is lost each year to horrible customer experiences.

​

Another study found that 91% of unhappy customers leave a brand without complaining. Only 10% of consumers say brands meet expectations for a good experience.

​

Some of the most common causes of bad customer experience involve:

• Difficult purchasing processes

• Negative experiences with customer support

• Compromising a customer's security

• Waiting too long on hold

• Ignoring customer feedback