HOW CX
DRIVES DIGITAL TRANSFORMATION

Digital transformation forces companies to change their business models and adapt to the new market reality. The customer is driving this change.

 

Today consumers expect relevant content about what they're doing anytime, anywhere, in the right format, and on their chosen device.. It's their journey that dictates your strategy.

 

Your business must embrace technology to deliver an unmatched customer experience to keep up with the new kind of always-connected customer. 35% of business executives claim that digital transformation helps them to meet customer expectations and improve operational efficiency. 38% of executives plan to invest in more technology to make it their competitive advantage.

 

In 2018, the net global spending on digital transformation was approximately $1 trillion. That number will increase to more than $2.5 trillion in 2023. 79% of companies admit that COVID-19 increased the budget for digital transformation. And 70% of organisations already have a digital transformation strategy or working on one.

 

Progress revealed that in 2022, 47% of companies hadn't started their digital transformation. 59% of companies are worried that it might be too late for them. 55% of businesses believe they have less that a year before they start to suffer financially and lose market share