PREDICTIVE CUSTOMER
INSIGHT

The world of insight generation has transformed through impressive advances in the ability to generate, aggregate and analyse data. Companies now have access to a broad array of data sets:

• Internal data on customer interactions (both digital and analogue)

• Transactions

• Profiles

 

Widely available third-party data sets that cover:

• Customer attitudes

• Purchase behaviours

• Preferences

 

New data sets on:

• Customer health

• Sentiment

• Location (in-store, for example)

 

All this valuable data is generated by the Internet Of Things (IoT). Why use a survey to ask customers about their experiences when using data to predict both satisfaction and the likelihood that a customer will remain loyal, bolt, or even increase business?