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Data Processing
  • The world of insight generation has transformed through impressive advances in the ability to generate, aggregate and analyse data

  • Companies now have access to a broad array of data sets:

    • Internal data on customer interactions (both digital and analogue)

    • Transactions

    • Profiles

  • Widely available third-party data sets that cover:

    • Customer attitudes

    • Purchase behaviours

    • Preferences

  • New data sets on:

    • Customer health

    • Sentiment

    • Location (in-store, for example)

  • All this valuable data is generated by the Internet Of Things (IoT)

  • Why use a survey to ask customers about their experiences when using data to predict both satisfaction and the likelihood that a customer will remain loyal, bolt, or even increase business?

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