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More than $62 billion is lost each year to horrible customer experiences.
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Another study found that 91% of unhappy customers leave a brand without complaining. Only 10% of consumers say brands meet expectations for a good experience.
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Some of the most common causes of bad customer experience involve:
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Difficult purchasing processes
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Negative experiences with customer support
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Compromising a customer's security
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Waiting too long on hold
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Ignoring customer feedback
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