HOW IMPORTANT IS THE CUSTOMER EXPERIENCE?

A survey by Bloomberg Businessweek found that 'delivering a client customer experience' has become a top strategic objective.

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A survey by Customer Management IQ found that 75% of customer experience management executives and leaders rated customer experience a 'five' on a scale of 1-5.

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Even though a high priority, most companies fail to deliver a good customer experience.

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Bain & Company established that 80% of organisations believe they are delivering a superior experience. Whereas, only 8% of customers believe they are receiving a great customer experience.

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Less that half of all companies deliver a good (or excellent) customer experience. Customers expect interaction, end-to-end, to be the best experience they have with any company.