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WHAT IS
DIGITAL TRANSFORMATION

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  • Integrating digital technology into all areas of business results in fundamental changes in how a company operates and the value they deliver to its customers

  • It's about changing how a business interacts with its customers and how they provide its customers with a consistent experience whenever and wherever they need it

  • Nearly half of all organisations cited customer experience and satisfaction as their leading influences

  • The companies that do transform digitally are creating highly engaged customers

  • These customers are:

    • Six times more likely to try a new product or service from their preferred brand

    • Four times more likely to have referred your brand to their friends, family and connections

    • Two times more likely to purchase with the preferred brand, even when a competitor has a better product or service

    • Highly engaged customers buy 90% more frequently, spend 60% more per purchase and have three times the annual value

    • Deloitte's recent report stated that companies with higher digital transformation maturity reported 45% revenue growth

    • 29% of highly digitised companies reported positive impact on growth and innovation

    • 41% emphasised a positive impact on sales and marketing functions

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