WHAT IS DIGITAL TRANSFORMATION?
Integrating digital technology into all areas of business results in fundamental changes in how a company operates and the value they deliver to its customers. It's about changing how a business interacts with its customers and how they provide its customers with a consistent experience whenever and wherever they need it.
Nearly half of all organisations cited customer experience and satisfaction as their leading influences. The companies that do transform digitally are creating highly engaged customers These customers are:
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Six times more likely to try a new product or service from their preferred brand
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Four times more likely to have referred your brand to their friends, family and connections
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Two times more likely to purchase with the preferred brand, even when a competitor has a better product or service
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Highly engaged customers buy 90% more frequently, spend 60% more per purchase and have three times the annual value
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Deloitte's recent report stated that companies with higher digital transformation maturity reported 45% revenue growth
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29% of highly digitised companies reported positive impact on growth and innovation
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41% emphasised a positive impact on sales and marketing functions