THE DIGITALLY CONSCIOUS CUSTOMER

Mobile devices, Apps, machine learning, automation and much more allow customer to get what they ant almost precisely when needed. Because of the opportunities that arise from using modern technology, customers often rate organisations on their digital customer experience first.

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Digital-first requires you to rethink how you interact with your customers:

• For B2B sales teams, digital-first means replacing cold calling with social selling

• For marketing teams, digital-first mean reducing your spending on offline marketing activities, such as direct mail, billboards and TV ads and evolving a data-driven marketing strategy