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THE NEW,
DIGITALLY CONSCIOUS CUSTOMER

Using Tablet by the Pool
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  • Mobile devices, Apps, machine learning, automation and much more allow customer to get what they ant almost precisely when needed

  • Because of the opportunities that arise from using modern technology, customers often rate organisations on their digital customer experience first

  • Digital-first requires you to rethink how you interact with your customers:

    • For B2B sales teams, digital-first means replacing cold calling with social selling

    • For marketing teams, digital-first mean reducing your spending on offline marketing activities, such as direct mail, billboards and TV ads and evolving a data-driven marketing strategy

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